To brands and founders
Dear founder,
You probably do not have an agency budget. You have a product, a launch date, and an Instagram inbox full of “collab?” messages from people you cannot tell apart.
So you do what every small brand does. You open a spreadsheet, scroll profiles for hours, guess who is real, and send a product or an advance on trust. Sometimes it works. Sometimes the deadline slips, the post never goes live, and the creator quietly stops replying. Or you hand the whole thing to an agency and pay a margin to avoid the guessing.
Through direct field work with creators, agencies, and more than ten small businesses who hire them, the loop was the same everywhere: you want the authenticity of smaller creators, but not at the cost of chasing twenty people across WhatsApp.
Small brands deserve the confidence large ones buy. AdSphere is being built so you can find creators whose work and reliability you can actually check, agree clearly on what is expected from both sides, and pay with confidence, without the agency overhead.
We are onboarding a limited number of brands first, and we are choosing them for fit, not size. Tell us what you are trying to grow, and we will tell you honestly whether we are the right partner yet.
If we are not, I would still like to learn from you. Your frustrations with how this works today are the most valuable input we have.
Rafraf Reza
Founder, AdSphere · RafSpire Technologies