Research on India’s creator economy.

We grounded our product in deep, qualitative field work with creators, agencies and small businesses. This is what we learned, with sources, and with honest limits.

• Analysis
  October 2026 · 7 min read

  Why influencer marketing in India is still fragmented

  There is no shortage of tools. So why do creators still wait to be paid, and brands still guess?

• Field research
  October 2026 · 5 min read

  The 90-day payment trap: what creators told us

  Why asking creators to carry the working-capital risk shapes what gets made, and who stays.